Brand

Visual Identity

Everything you need to show Tinypoly in an article, a video, a store page or a project of your own: the logo files, the colors and the rules that keep the mark recognizable.

Logo

The logo comes in two shapes. The wordmark is the default and should be your first choice whenever there is room for it. The symbol is the compact version, for avatars, app icons and any space too small for the full name.

Wordmark

Light art, for dark backgrounds

Wordmark

Dark art, for light backgrounds

Symbol

Light art, for dark backgrounds

Symbol

Dark art, for light backgrounds

Clear space

The logo needs room to breathe. Leave free space around it of at least half its own height, on all four sides. Nothing enters that band: no text, no image, no edge of a layout. The shaded area in the drawings below is that space.

Wordmark
Symbol

Colors

The logo has two colors and only two: black on light backgrounds, white on dark backgrounds. There is no colored, gradient or tinted version of it.

BlackOn light backgrounds
WhiteOn dark backgrounds

Interface palette

These are the product colors. They dress the interface and the pieces around the logo, never the logo itself.

Slate
Blue
Deep blue
Mist

What not to do

The logo is a fixed drawing. Resize it as a whole, place it on a calm background and leave the rest alone.

Do not stretch or squash it
Do not rotate or tilt it
Do not repaint it in off palette colors
Do not add shadows, outlines or distortion
Do not place it on a busy or low contrast background
Do not lower its opacity

Writing the name

  • Tinypoly is one word, with no space and no hyphen. In running text write it with a capital T.
  • The logo keeps the name in lowercase. That is part of the drawing, so never retype it in another font to imitate the mark.
  • Do not abbreviate the name or turn it into initials.

Using the brand

You can use these files to talk about Tinypoly: reviews, tutorials, articles, videos and credits in projects made with the editor. And if you publish something about us, send it our way. We would love to see it.

Talk to us